ZQuiet benefited as consumers searched the category online, found ZQuiet's website, and made purchases of its lower-cost, proven-effective product.īut then the competitor pulled back on its ad spend, and ZQuiet-with the help of Hybrid Media-knew it was time to look at marketing attribution to determine where its customer traffic was truly coming from, and what those buying journeys looked like. The response from radio advertising was outstanding and because a competitor was spending hundreds of thousands of dollars a month advertising its own offering, the airwaves were thick with anti-snoring products. But ZQuiet needed data to find out what was-and was not-working in the new marketing landscape.Įnter radio and a partnership with Hybrid Media Services, a direct-response audio advertising agency. The proliferation of smartphones and consumers' shifting their TV-viewing habits to other connected devices and streaming video and audio services created the need for a new approach to advertising. It was clear and obvious that its advertising was working. It ran direct-response TV ads with an 800 number. Here are some examples of when LeadsRx helped other companies find their "better." Anti-snoring sleep aid manufacturer adjusts campaignsįor ZQuiet, the manufacturer of a breakthrough anti-snoring mouthpiece, advertising was dreamy when the business first started 13 years ago. Customers' adding more products to their shopping carts.Shorter times from advertising to conversion (a sale or signed contract)."Better" can mean different things to different businesses, depending on their industry and sales cycle length, and whether they are direct-to-consumer (D2C), B2B, or B2C. That means taking multitouch marketing attribution data and having a human analyze it, make sense of it, and measure it against marketing and business objectives-then executing on actionable data to make campaign adjustments that improve marketing performance. it's FREE!Īt LeadsRx, we believe that people + data = better. Sign in or sign up to access this audio feature! No worries.
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