© 2015 Association for Information Systems. We conclude with four considerations for researchers that can help them develop a visual research capacity in information systems and encourage researchers to engage with the images that are now a major feature of the information systems environment. We discuss the theoretical underpinnings of visual research and illustrate via a three-step framework how images in information systems research can be collected, analyzed, and presented. This approach underuses the knowledge embedded in visual material, which needs to be unpacked in a systematic fashion. Where images are used, the purpose of using them has been largely restricted to visually representing the context of the research setting. Except for sporadic video recordings in analyzing human-computer interaction and, more recently, neurophysiological imaging, using images in information systems research has been sparse and non-systematic. Not only is the Internet crammed with images, but also almost every detail observed during fieldwork in different research settings can be captured in the form of digital images. The information systems field is overwhelmingly visual in nature. In this paper, we argue that information researchers should use images as a source of data. qualitative coding software such as Atlas.ti, HyperResearch, Ethnograph. Continued and future integration of documentary film into qualitative research is recommended for creatively enhancing our abilities to not only produce strong, rich, and dynamic research outputs, but also simultaneously to explore and communicate diverse knowledges, experiences, and stories. Download our free computer assisted qualitative data analysis software (CAQDAS). The flexibility and capacity of documentary film to mobilize knowledge and intentionally create research outputs for specific target audiences is also discussed. (Free web-based, with download available) HyperResearch: qualitative data analysis software package enabling you to code and retrieve, build theories. Specifically, we outline: 1) the influence of documentary film on supporting the project conceptualization and collaboration with diverse groups of people 2) the strength of conducting filmed interviews for in-depth data collection, while recognizing how place and activities are intimately connected to participant perspectives and 3) a new and innovative analytical approach that uses video software to examine qualitative data, keep participants connected to their knowledge, and simultaneously work toward creating high impact storytelling outputs. HyperRESEARCH is used by researchers in social science research, psychology, usability, and corporate marketing to identify. Insights are drawn from a multimedia study that explored Inuit-caribou relationships in Labrador, Canada, through the co-production of community-based, research-oriented, participatory documentary film work. Download HyperRESEARCH for Mac to perform qualitative data analysis. This article describes and advances the methodological process of using documentary film as a strategy for qualitative inquiry. With the widespread use of digital media as a tool for documentation, creation, preservation, and sharing of audio-visual content, new strategies are required to deal with this type of “data” for research and analysis purposes.
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